SXSW 2015 Quotes

22 Mar

I love learning, and I feel so lucky to be able to immerse myself in it for 5 days at SXSW Interactive. Overall, I left with my brain buzzing and awake, which is exactly what I was hoping to accomplish. Yes, the tech part is just as full of people hoping to land a big gig as the music part, but being around 30,000 having ideas and DOING STUFF cannot help but rub off on me. Here are some good quotes I wrote down through my week at SXSW Interactive. (Most of these were scrawled during panels and I don’t always attribute when I’m scrawling, so…no attribution sometimes).

“Stop trying to be amazing.” – Oracle panelist quoting Jay Baer on content. Amazing is not scalable and repeatable. Useful is.

“The most important context is the context you don’t have.” – what is keeping your potential clients from finding you? Figure that out.

“Ambivalence and ambiguity can sharpen communication.”Paola Antonelli keynote

“I stop shooting when I am no longer getting deeper, I am just getting more.” Filmmaker Jay Oppenheimer

“Taste is globalizing and homogenizing.” – Todd Yellin from Netflix. There’s no predicting what people will watch as a generalization. We’re all snowflakes!

“Emotional connection is the new definition of quality.” – Cubby Graham from Charity Water. If a 2 minute Youtube video hits you harder than a 2 hour movie, well…welcome to 2015.

“The future of marketing is philanthropy.”

“Work on the women first, then the business.”
Princess Reema on bringing women into the workforce in the Middle East.

“Mastery is not about the arriving, it’s about the reach.”Sarah Lewis

“63% of consumers trust user generated content over brand generated content.”
– Let your customer base evangelize.

“The internet is written in pen, not pencil.”Lizzie Velasquez

“We on one hand like to be autonomous but we also like to be connected.” – Martine Rothblatt

“GIFs are the headlines of video.”
Short form content rules.

“Tech advancement does not decrease the number of jobs, it dislocates them.”
U.S. Chief Technology Officer Megan Smith

“To say women should have equal pay shouldn’t make you a feminist, it should make you normal.”Gina Prince-Bythewood (director)

“I love playing the worst idiot I can think of.”Amy Schumer

“We are living in a content blizzard.”Hugh Mcleod

“Tell your story more succinctly, and tell it native to each platform.” – Pete Cashmore, Mashable

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